A new trend is sweeping across social media: the Vietnamese salted coffee challenge, which has become a star on Instagram and TikTok as millions attempt to recreate and taste this unique drink.
The craze began at Ca Phe Muoi, a small café in the Vietnamese city of Hue, considered the birthplace of this distinctive beverage.
Salted coffee is made by adding sweetened condensed milk to Vietnamese coffee and topping it with salted cream. It can be enjoyed hot or iced.
The café’s owner and his wife told CNN Travel, “We created salted coffee in 2010 when we opened our first shop. The combination of condensed milk and salt reduces the bitterness of coffee and balances its sweetness.”
The viral trend has sparked mixed reactions online — some users praise its rich and unexpected flavor, while others say the taste is not for them.
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