Facebook is testing a new feature that limits the number of links professional accounts and pages can post unless the user subscribes to Meta Verified. Some users have already noticed the impact of this test on marketing links for their business accounts and content creators over the past week.
How the Link Restriction Works
Social media strategist Matt Navarra explained that in this trial, users can post only two links unless they pay for Meta Verified, which starts at $14.99 per month. However, users can still post affiliate marketing links, comments, and links from Meta platforms, including Facebook, Instagram, and WhatsApp.
Impact on Professional Accounts
According to TechCrunch, the restriction mainly affects users with professional mode accounts and Facebook pages. Professional mode allows users to convert their profile into a creator account, making content available to a wider audience.
The new limit could affect creators and brands who post links to their blogs or external platforms to reach larger audiences unless they pay for the subscription.
Meta Verified Subscription
Meta explained that the test aims to determine how to add more value for Meta Verified subscribers and improve the paid plan. Currently, regular publishers are not affected and can still post links in comments.
As a result of this policy, creators and brands might:
Share content from other Meta platforms once they hit the limit.
Stop posting on Facebook altogether if they do not wish to pay for the subscription.
Additional Context
Meta’s Q3 transparency report showed that over 98% of News Feed views in the U.S. come from posts without any links. It remains unclear whether this data influenced the decision to test link restrictions. Of the small 1.9% of views that included links, most came from pages already followed by users.
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