Artificial Intelligence: A Key Partner in Marketing and Entrepreneurship

Artificial Intelligence (AI) has become an essential component in the world of entrepreneurship. It reduces effort and transforms traditional marketing models, and market experts now consider AI a pillar for brand visibility.

Brands can reach their audience through simple tools like Instagram Reels, podcast segments, or AI-generated summaries. While these methods may not guarantee website visits, they build trust and establish a strong mental image of the brand in consumers’ minds.

How AI Contributes to Marketing

According to YouScan, campaigns focused on brand awareness have become more important than ever, especially in the era of “zero-click searches,” where AI provides users with direct answers without requiring any link clicks.

Zero-Click Search Strategy

The goal is for the user to remember your brand when asking about a product or service, even without visiting your website. This can be achieved by:

• Sharing videos, articles, and podcasts

• Encouraging user reviews and testimonials

• Ensuring AI recognizes the brand as a reliable source

Thus, brand awareness becomes the gateway to appearing in AI-generated responses.

Real-Life Examples of AI Marketing Success

1. Ford and Augmented Reality
   Ford used augmented reality on TikTok, allowing users to explore 3D models of new cars. Within just one month, views exceeded 10 billion, embedding the brand in users’ minds without direct paid advertising.

2. Polestar and Trust-Building
   Polestar partnered with clean energy institutions to enhance credibility, linking the brand to sustainability and innovation. The focus was on building trust rather than direct sales.

Ideas to Enhance Your Brand with AI

1. Chatbots
   AI chatbots provide instant responses and personalized interactions with customers. Companies and banks use them to deliver superior customer service.

2. Data Analysis
   AI can process huge amounts of data to design highly targeted campaigns, making customers feel closer to the brand and fostering lasting relationships.

3. Shift from Traditional Ads to Quality Content
   Instead of relying solely on paid ads, brands can create high-quality, trustworthy content, making AI consider them a reliable source of information.

4. Performance Monitoring
   AI can track brand mentions across text, images, and videos, monitor competitive positioning, and adjust marketing strategies to achieve goals effectively.

5. Human-AI Collaboration
   AI complements marketers, it doesn’t replace them. Successful marketers are those who leverage AI intelligently—from creativity to performance optimization.

In short, AI has become a strategic partner for brands aiming to build a strong digital presence, foster trust, and engage audiences in innovative and effective ways.