Meta Unveils “Vibes”: A New AI-Video Feed


Meta Platforms has officially launched a new feature called “Vibes”, an AI-powered short-form video feed available in the Meta AI app and on meta.ai. (À propos de Facebook)

What is Vibes?

  • AI-Generated Videos: Vibes is fully dedicated to videos generated using artificial intelligence. These range from animation, surreal or whimsical visuals, to creative, artistic interpretations. (The Guardian)

  • Create, Remix, Share: Users can:

    1. Start from scratch to make a video,

    2. Remix an existing video from the feed (modify visuals, style, or add music),

    3. Share videos directly to the Vibes feed, send via direct message, or cross-post on Instagram Stories, Facebook Stories, and Reels. (À propos de Facebook)

Development & Partnerships

  • Meta is using tools from both its in-house AI teams and partners. Early versions of Vibes involve collaboration with Midjourney and Black Forest Labs for video generation. (Lapaas Voice)

  • The feed will gradually become personalized based on user activity and interaction. (Gadgets 360)

Availability

  • The service has been rolled out in the United States and over 40 other countries. The UK is not included in the launch at this time. (The Guardian)

Context & Reactions

  • Vibes replaces the old “Discover” feed in the Meta AI app, shifting focus from showing user prompts & AI chats to creative video content. (The Verge)

  • Some critics are concerned about the rise of so‐called “AI slop”, meaning AI-generated videos that are low in meaningful content or originality. While Meta presents Vibes as a creative experiment, there is skepticism from users and commentators. (Business Insider) 

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