Meta is currently testing a new feature for Instagram that uses artificial intelligence (AI) to automatically generate comment suggestions for posts.
"Write with Meta AI" Feature
This feature is available to some Instagram users and appears as an option called "Write with Meta AI" next to the text bar under posts. When activated, Meta's AI analyzes the posted image and provides three suggested comments. If the user doesn't like the suggested comments, they can refresh to get new ones.
Purpose of the Feature
Meta aims to improve user interaction on Instagram by making it easier and more fun to write comments on posts. This feature is part of a broader strategy to enhance the use of AI across Meta's platforms, allowing users to benefit from AI in other areas like direct messages, groups, and feeds.
AI Expansion Across Meta Platforms
A Meta spokesperson mentioned that the company regularly tests more AI-based features to improve the user experience. The goal is to make using their apps more enjoyable and useful, and this feature could be part of future improvements for Instagram, Facebook, and other Meta platforms.
AI in Meta Apps
Meta tested a similar feature for automatic comment creation on Facebook last year, showing the company’s commitment to integrating AI into their social platforms. Additionally, Meta has experimented with AI-generated avatars and profiles but eventually canceled this initiative due to concerns from users about their creepiness and unnecessary nature.
Although Meta has not yet specified when the feature will be widely available or officially launched, it demonstrates the company's clear intent to enhance social interaction using advanced technologies like artificial intelligence.
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