OpenAI is gearing up to launch its AI-powered web browser in the coming weeks, aiming to compete directly with the global search giant Google Chrome. This announcement follows the recent releases of other AI-enhanced browsers such as Perplexity’s Comet and The Browser Company’s Dia.
The new OpenAI browser promises to deliver an enhanced user experience by integrating AI tools directly into the browsing process, whether users are searching for information or reading the news. The browser will leverage artificial intelligence to rethink how users navigate and interact with the web.
According to reports from TechCrunch, OpenAI’s browser will keep some user interactions within ChatGPT rather than linking out to external websites. A key feature will be the integration of “Operator,” OpenAI’s AI web browsing assistant, designed to streamline and personalize the browsing experience.
The main motivation behind OpenAI’s development of this browser is to gain direct access to user data and the freedom to create new user experiences without relying on Google’s ecosystem. The idea of building a competitor to Google Chrome emerged in 2024, and it seems 2025 will be the year users get to try the new browser.
ChatGPT’s Impact on Google Search Traffic
A recent report by Similarweb reveals that ChatGPT’s rise has negatively impacted the volume of news-related searches and organic traffic to websites. At its peak in mid-2024, organic news visits on Google reached over 2.3 billion but have since declined to under 1.7 billion. Meanwhile, interactions related to news inside ChatGPT have surged by 212% between January 2024 and May 2025.
Tech experts attribute this shift to the rapid adoption of AI technologies. The report highlights that traditional SEO tactics and Google search rankings are no longer translating into the same level of website traffic as before. While ChatGPT referrals to news sites numbered just under one million from January to May 2024, they skyrocketed to over 25 million in 2025—a 25-fold increase.
This transformation signals a significant change in how users consume information and how content creators and businesses should approach online visibility moving forward.
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