In the Rapidly Evolving Work Environment, Job Advertisements Reflect More Than Just Vacancies

With the fast-paced development of workplaces and the growing awareness of job seekers about their rights and aspirations, a job advertisement is no longer just a simple text announcing a vacancy. It has become a direct reflection of the organization’s culture, values, and its respect for diversity and professionalism. Every word in the ad carries a hidden message that either motivates the reader to apply passionately or pushes them to close the page immediately.

Nador magazine met with Malak Youssef Itani, a training consultant specializing in human development, personal empowerment, and leadership. She is also the head of the "Be Positive" association and a co-founder of REDESIGN YOUR LIFE TRAINING COMPANY. She shared with us the criteria for successful job ads that attract the right employee.

Phrases That Ruin Job Advertisements

Malak Youssef Itani, Training Consultant Specialized in Human Development and Leadership

Itani referred to a 2024 LinkedIn study, which found that 61% of job seekers avoid applying for a position if they find unprofessional or discriminatory language in the advertisement. She explained, “Words are not neutral; they leave a lasting impression.”

Itani identified a set of common phrases that should be immediately stopped and suggested better alternatives:

• "Wanted: Young Employee"
  Why avoid it? This phrase is clear age discrimination, which might exclude many experienced and capable candidates who can add great value regardless of age.
  Better alternative: "We are looking for an energetic candidate, dynamic, with effective communication skills and the ability to work in a vibrant, changing environment." This focuses on core qualities and eliminates age bias.

• "Male candidates only" or "Female candidates only"
  Why avoid it? This contradicts basic fairness, diversity, and equal opportunity standards. Also, it may expose the organization to legal liabilities in some countries that criminalize gender discrimination.
  Better alternative: "We welcome qualified candidates of all genders and are committed to principles of equality and equal opportunity for all."

• "Ability to work under pressure and long hours"
  Why avoid it? This phrase suggests a stressful and unbalanced work environment, which can repel talents seeking healthy, stable workplaces. According to a 2023 Gallup report, 76% of employees leave jobs due to chronic stress and poor work-life balance.
  More positive alternative: "We seek someone capable of managing tasks efficiently, prioritizing accurately, and achieving goals within set deadlines." This emphasizes competence and productivity rather than exhaustion.

Practical Recommendations for Crafting Ideal Job Advertisements

Malak Itani said to attract the best talents and enhance your company’s professional image, follow these guidelines:

• Careful language review: Before publishing, review the ad thoroughly to ensure it’s free from any discriminatory implications or biased language.

• Focus on skills and results: Instead of emphasizing personal traits, age, or location, highlight the required skills and expected outcomes of the job.

• Use positive and motivating language: Let your ad reflect a clear corporate culture that respects and values its employees.

• Leverage research: A 2023 Harvard Business Review study on over 10,000 job ads showed that inclusive, bias-free language attracts 42% more qualified candidates. Words matter.

Malak Youssef Itani concluded her interview with nadormagazine by saying:

“When you write a job advertisement, remember you’re not just looking for an employee — you’re painting your company’s image to the professional community. Every phrase you choose either opens wide doors for talent to join or unknowingly closes them, causing you to miss golden opportunities. Start with respect, write in a language that resembles the work environment you aspire to. And before publishing, always ask yourself: Does this ad truly reflect who we are? And does it deserve to carry our company’s name?”