To build a business with sustainability at its core, you must integrate environmentally friendly practices into every aspect of its operations. Consider how each department and function can create a positive impact while minimizing negative effects on the environment.
What is a Sustainable Business?
In 2015, world leaders at the United Nations agreed on 17 Sustainable Development Goals (SDGs) to build a better world by 2030. These goals focus on eradicating poverty, combating inequality, and ending climate change.
A sustainable business should start by aligning its business model and sustainability goals with the SDGs. This includes ensuring that its supply chain supports environmental objectives and climate action. Organizations should also evaluate their workforce structures and governance systems to ensure gender equality and reduce the risks of social inequality.
People Make the Difference
Driving environmental improvement isn’t just the responsibility of a Health, Safety, Quality, and Environment (HSQE) Manager or a “green team”. It requires commitment across all levels of the organization. While executive-level support for reducing carbon emissions is critical, it’s equally important to build a culture where employees are empowered to contribute to continuous improvement.
Beyond Carbon Dioxide
For many companies pursuing sustainability, environmental impact is the primary concern. However, resource management goes beyond reducing CO₂ emissions. Sustainable resource use can also lead to business benefits, such as:
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Lower energy, waste, and water costs,
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Improved competitiveness,
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Greater resilience to price fluctuations, and
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Future-proofing operations against evolving environmental regulations.
These benefits can be achieved by monitoring and managing resources carefully and investing in the right technologies.
Collaborating with Suppliers and Customers for Mutual Benefit
If you don’t understand your customers’ expectations around environmental performance, you risk losing them to a competitor who does. It’s vital to engage with customers, communicate your values, and work together to identify opportunities for collaboration and improvement.
Managing Climate Change Risks
Climate change is real. It is happening now and poses a serious threat to business continuity worldwide. However, with risk comes opportunity. Customers will increasingly seek out low-carbon products and services. New markets will emerge for solutions that help others mitigate climate risks and adapt to changing conditions.
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