Information is the most valuable resource for any organization. However, this valuable knowledge is often scattered across email chains, presentations, webinars, meeting notes, or remains solely in the minds of employees. Fortunately, much of this information is now collected and shared digitally, enabling employees to access it quickly and easily.
With today’s dramatic shifts in the business landscape, many organizations need to instill knowledge-sharing principles to ensure continuity and collaboration in the workplace.
In the following lines, we discuss several ways managers and decision-makers can ensure that information and messages are delivered effectively to employees, through five key strategies.
Five Essential Strategies
Ensuring the message is properly delivered – Image from Adobestock
According to professional networking platform LinkedIn, there are five essential strategies to eliminate confusion and ensure that information is communicated clearly:
1. Communicate from the recipient's perspective
Step into the minds and hearts of employees. Craft messages that align with their cultural backgrounds. Use clear, simple, and consistent language that everyone understands, avoiding overly complex jargon in emails.
2. Keep messages simple, consistent, and clear
Understanding your employees helps you focus on the most impactful messages. To get accurate results, treat internal communication similarly to marketing. Include headlines in your messages, and if necessary, add voice notes or videos to explain tasks clearly. Avoid unnecessary detail—keep it concise but comprehensive. This is especially helpful for remote or flexible workers.
3. Use the communication channels employees prefer
Image from Adobestock
Some employees prefer face-to-face communication; others retain information better through written messages. While some check their email frequently, others rely on internal social media networks for updates and interaction. Never assume a single method works for everyone—you may need to deliver the same message in multiple formats to ensure it reaches and resonates with all.
4. Follow up with feedback collection
The best way to know what employees understood is to ask them. Questions gather insights and reveal what matters to them. Structured listening tools—like focus groups, surveys, or team meetings—provide unmatched insight into communication success. Effective communication requires hard work upfront and continuous follow-up.
5. Incorporate information into a regular email newsletter
Image from Adobestock
The best way to ensure your message is received is to let people know exactly where to find it. Create a regular email newsletter that consolidates internal communications across departments. Send it weekly or periodically, including all updates and emphasizing key knowledge to be shared.
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